The Power of Inclusive Design: Sketching with Stakeholders
Product designers have traditionally been seen as the sole architects of the design process, but is that the most effective approach? absolutely not. Designing should be a collaborative effort that draws from the collective wisdom and creativity of all stakeholders. Let’s consider the example of sketching wireframes — a process that doesn’t have to be confined to experts. All it requires is the ability to translate ideas into sketches. Opening up the design process to a wider range of voices can yield more inclusive and diverse design solutions.
Sketching design ideas doesn’t need to be the exclusive territory of designers. By inviting stakeholders from different departments to participate, you can leverage their unique perspectives and insights. Teams such as marketing, customer care, and data analysis often have direct access to users, making their contributions invaluable.
The 6–8–5 Technique:
One effective technique for engaging stakeholders in the sketching process is the 6–8–5 method, pioneered by Todd Zaki Warfel, Senior Director of Design at Workday. This approach encourages teams to generate six to eight design solutions per person within a five-minute timeframe. The fast-paced nature of this exercise ensures that participants focus on ideas rather than elaborate renderings. It helps dispel the misconception that “I can’t draw,” as the emphasis is on conveying ideas. The resulting sketches may be messy, but they’re rich in creative input. read more about it here: https://gamestorming.com/6-8-5s/
When all stakeholders contribute to the sketching of design solutions, it fosters buy-in from individuals beyond the design team. This collective ownership ensures that the final design aligns with a broader vision. The shared investment in the design process leads to a more holistic and user-centric product.
As Aaron Irizarry from NASDAQ highlights, “Sketching is a significant part of our process. We get everyone together to sketch, so we have shared ownership and vision.” This collaborative approach not only improves the quality of design solutions but also builds a sense of shared responsibility and unity within the organization.
The traditional notion of product designers as the sole architects of the design process is evolving. Inclusive design, where stakeholders from various departments participate in sketching and ideation, offers a powerful approach to creating user-centered and impactful solutions. By embracing techniques like the 6–8–5 method and fostering a culture of collaboration, organizations can leverage the collective creativity of their teams to drive innovation and success.
