Case Study-Food Finder App
Fresh Food Finder is a new mobile application startup that aims to revolutionize the way people buy fresh food. The app connects small farmers with consumers in their local area, providing a platform for farmers to list and sell their products directly to customers.
Problems
- Limited access to fresh, local produce
- Lack of transparency in the food supply chain
- Inefficient distribution channels for small farmers
- Difficulty in communication and coordination
- Limited payment options
- Lack of user feedback and ratings
- Difficulty in discovering local farmers and products
- Lack of convenience and organization in the buying process.
Solution
To meet the challenge, I conducted competitive research on similar apps such as Farmstand, Harvest Connect, Family Farmers, Instacart, and Farmers Market. This research provided valuable insights into the market and helped me understand how Fresh Food Finder could stand out from the competition.
The app addresses the Problem through the following key features:
- Map Function
- Listings
- Messaging
- Search
- Messaging
- Ordering
- Payment Processing
- Rating system
- Favorites
- Notification, and
- User profiles.
Moodboard
With a clear understanding of the target audience and design trends, I proceeded to create a moodboard and selected appropriate fonts and colors for the app.
Typography and Color
After conducting thorough research, I found that the prevailing color associated with the Food niche is green. Consequently, I decided to opt for a green color scheme. Moreover, during my exploration, I discovered that Mullish font resonates exceptionally well with the design of the app. Hence, I made the deliberate choice to utilize Mullish as the font for the application.
Design
Using the knowledge gained from competitive research and the established visual direction, I crafted high-fidelity designs that showcase the app’s features in a visually appealing and intuitive manner. These designs were created with the goal of providing users with a seamless experience while browsing and purchasing fresh food from local farmers.
Onboarding & Sign in/Sign up
The onboarding screen serves as the introduction to the Fresh Food Finder app, showcasing its key features and benefits, highlighting some of the app’s functionalities.
Sign In: Existing farmers and buyers can log in using their login credentials.
Sign Up: New farmers and buyers can create an account by providing their relevant information, such as farm name, farm email, and password for farmers, and name, email, and password for buyers
Home
Home section provides:
- Map icon for locating nearby farms and connecting with local farmers.
- Banner for highlighting offers, discounts, and promotions.
- Categorized fresh food for easy exploration.
- Featured products for discovering new options.
- Quick access icons for profile, chat, and favorites.
Map
The Fresh Food Finder app’s map page enables easy location and connection with nearby farmers. It provides ratings and allows direct communication via call or chat. It is a powerful tool for users to explore fresh food options and engage with local farmers.
Search
Search feature in the app enables quick and effortless discovery of specific products or farmers based on keywords or location. It streamlines the process, delivering relevant results and enhancing the user experience. Users can explore offerings and connect with preferred farmers conveniently, maximizing their engagement on the platform.
Messaging
The messaging feature in the Fresh Food Finder app facilitates seamless communication between farmers and buyers. Users can engage in real-time, personalized conversations through a user-friendly chat interface. Essential features like notifications and attachments enhance the messaging experience. Read receipts offer transparency regarding message views.
Ordering
The ordering feature in the Fresh Food Finder app offers a smooth and streamlined experience. Users can add products to their cart, choose pickup or delivery, and select preferred time slots.
The app simplifies the process from selection to payment, supporting local farmers and providing fresh, locally-grown food conveniently.
Payment
The Fresh Food Finder app ensures secure and convenient payment processing, prioritizing user experience and trust. It integrates a reliable and secure payment platform, offering a seamless payment flow with a user-friendly interface and robust security measures.
Users can confidently make payments within the app, enjoying a frictionless transaction experience.
Favorites
“Favorites” feature for users to save preferred farmers and products. This feature allows for quick and easy access to bookmarked sellers and items, enhancing convenience and providing personalized shopping experiences.
Users can efficiently access their saved favorites, eliminating the need for repeated searches or browsing..
Notifications
The app includes a notification system to keep users informed about new products and farmers in their local area. Real-time alerts ensure users stay updated and can explore fresh opportunities.
Users can also leave reviews on purchased fresh food. The notification system enhances user engagement and enables timely purchasing decisions.
Profile
User profile feature allows users to create personalized profiles, storing contact information, delivery addresses, and payment preferences. This eliminates repetitive data entry, streamlining the ordering process for a seamless experience.
Users can focus on exploring fresh food options instead of repeatedly inputting their details, enhancing efficiency and saving time.
Listings
The app offers farmers a user-friendly interface to create and manage their product listings effortlessly. Farmers can provide detailed descriptions, upload high-quality photos, and make edits easily.
The app empowers farmers to effectively showcase their products, highlighting unique features and benefits to potential buyers. The intuitive interface prioritizes ease of use and efficient listing management.
Review
The rating system allow users can provide feedback on products and farmers.
Users can assign ratings and leave detailed reviews, helping others make informed decisions. This community-driven feature promotes transparency, accountability, and high-quality offerings within the app.
In conclusion, Fresh Food Finder is a revolutionary mobile app that addresses the problems of limited access to fresh, local produce, lack of transparency in the food supply chain, inefficient distribution channels for small farmers, difficulty in communication and coordination, limited payment options, lack of user feedback and ratings, difficulty in discovering local farmers and products, and lack of convenience and organization in the buying process. Through its key features such as map functionality, listings, messaging, search, ordering, payment processing, rating system, favorites, notifications, and user profiles, the app connects small farmers with consumers, providing a platform for direct sales, transparent communication, convenient ordering, secure payments, and personalized experiences. The app empowers both farmers and consumers, fostering a sustainable and community-driven food ecosystem.
